Windows introduced its own icon system for websites pinned to the Start menu, built around a "tile" concept distinct from the standard favicon formats covered elsewhere on this blog — a feature most prominent during the Windows 8 and early Windows 10 era.

What Windows tiles were designed for

When a user pinned a website to their Windows Start menu, the operating system displayed it as a "tile" — a larger, often colored square icon meant to look consistent with the broader Windows tile-based interface style that was prominent at the time this feature was introduced, rather than a simple small favicon-style icon.

The browserconfig.xml file

Windows tile configuration is handled through a separate XML file, typically named browserconfig.xml, referenced in a site's HTML with a specific meta tag:

<meta name="msapplication-config" content="/browserconfig.xml">

The browserconfig.xml file itself specifies tile icon image paths at various sizes and a background tile color, in an XML format distinct from the JSON-based web app manifest used for Android (covered in our dedicated guide).

A basic browserconfig.xml example

<?xml version="1.0" encoding="utf-8"?> <browserconfig> <msapplication> <tile> <square150x150logo src="/mstile-150x150.png"/> <TileColor>#1f7a72</TileColor> </tile> </msapplication> </browserconfig>

Is this still relevant today?

The tile-based Start menu interface this feature was designed around has evolved considerably across newer Windows versions, and the practical relevance of Windows-specific tile configuration has diminished compared to its Windows 8/early Windows 10 prominence. Modern Windows versions generally have reasonable fallback behavior using a site's standard favicon or Apple-touch-icon-style assets even without a dedicated browserconfig.xml file present.

Should you still bother setting this up?

For most modern websites, this is a low-priority, legacy-oriented addition rather than an essential part of a favicon setup — the standard PNG/ICO sizes covered in our core sizes guide cover the overwhelming majority of practical, current favicon needs. Setting up Windows tile configuration specifically makes sense mainly for sites with a notably large audience still using older Windows versions where the feature was more prominent and visually significant.

What happens without it

Without a browserconfig.xml file, a site pinned to a Windows Start menu on a supporting version will generally still display some form of icon, typically falling back to the standard favicon or a generated placeholder based on the site's dominant color or initial letter — a reasonable, if less polished, fallback compared to a purpose-built tile configuration.

Focus on the essentials first

Our free Favicon Generator covers the modern, broadly essential favicon sizes and formats; Windows tile configuration is a legacy-oriented addition worth considering only after the core set is properly in place.

Generate your favicon →